Hi, I'm Alex.

I'm a product designer with over six years of experience designing for startups, scale-ups, and agencies. I've worked across fintech, health, design tools, and e-commerce — always with the same north star: create products that feel right, not just look right.

What I care about most is craft with purpose. That means choosing the right typeface because it reads better at small sizes, not because it's on trend. It means prototyping a flow five times because the fourth one still had friction. It means the people using the product feel understood before they ever click a button.

I'm currently based in Portland, Oregon — working remotely with teams who value collaboration over process theatre.